Wed, 11 April 2018
The two biggest issues multifamily owners face are turnover and resident satisfaction. If a property is not at full occupancy, your bottom line takes a significant hit. How can you address both of these issues and create a community in your apartments that makes residents want to stay, even if the rents go up?
Pete Kelly is the CEO of Apartment Life, a faith-based nonprofit motivated by a commitment to building relationships and community. Apartment Life serves the multifamily industry, redefining the resident experience in order to increase retention, improve tenant satisfaction, and enhance the community’s online reputation.
Pete sits down with me to share his background in the nonprofit world, explaining the basics of Apartment Life as an organization. He discusses the research around loneliness and public health, customer engagement and brand loyalty, and the economic impact of the CARES Program. Pete offers the specifics of what the CARES and Workforce Housing teams do to engage residents and how the faith-based roots of the organization impact their mission. Listen in for Pete’s insight on building a community that is good for the human soul AND the bottom line.
Pete’s background in the nonprofit world
The fundamentals of Apartment Life
The research around loneliness and public health
The business research around connection and engagement
How friendships affect a resident’s willingness to stay
The financial benefits of the CARES Program
What the Apartment Life teams do
The cost of the CARES Program for owners
The alternative Workforce Housing Program
The faith-based element of Apartment Life
The mission of Apartment Life
Connect with Pete
‘Loneliness and Social Isolation as Risk Factors for Mortality’ in Perspectives on Psychological Science
‘The New Science of Customer Emotions’ in Harvard Business Review
Direct download: MB_104_-_Building_Community_is_Good_for_the_Soul_AND_the_Bottom_Line__With_Pete_Kelly.mp3
Category:Commercial Real Estate -- posted at: 11:45am EDT