Mon, 13 July 2020
In the world of startups, entrepreneurs take a lean approach early on with an eye to grow quickly. Ellie Perlman applied these principles to real estate, building and scaling a syndication business in a few short years. So, how do you shift from being a syndicator to managing a syndication business?
Ellie is the Founder and CEO of Blue Lake Capital, a real estate investing firm that specializes in value-add multifamily acquisition and management. She also leads REady2Scale, a mentoring program for aspiring multifamily syndicators, and hosts the REady2Scale Podcast. Ellie began her career as a commercial real estate lawyer and later transitioned to the role of property manager, overseeing properties worth more than $100M. She earned her MBA from the MIT Sloan School of Management.
On this episode of Apartment Building Investing, Ellie joins me to explain how growing up poor in Israel gave her the drive to succeed and share her journey from cleaning synagogues to earning an MBA from MIT. She discusses the decision to start her own real estate business, describing how multifamily syndication fulfilled her vision to both scale quickly and earn passive income. Listen in for Ellie’s insight on the magic of scaling a startup and get her advice on how to grow YOUR real estate business—even if you don’t have a budget!
How Ellie developed the drive to succeed
What inspired Ellie to go to law school
How Ellie developed an interest in real estate
What brought Ellie to the United States
Ellie’s decision to go into business for herself
Ellie’s insight on the power of believing in yourself
Ellie’s big vision for building a real estate company
What Ellie would tell her younger self
How Ellie thinks about potential discrimination in real estate
Why Ellie started a training program and podcast
Why Ellie is an advocate for scaling your business
Ellie’s advice for building and scaling a syndication business
How to build a syndication business on a small budget
Connect with Ellie Perlman