Apartment Building Investing with Michael Blank Podcast

October 2020
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Mon, 26 October 2020

MB 237: Biggest Myths about Building a Platform to Raise Capital – With Patricia Sweeney

Wish you could attract an audience of engaged, eager investors like we do at Nighthawk Equity? Have you thought about building a thought leadership platform but rejected the idea because you’re not a writer or a techie? Or because you don’t like the way you look or sound on camera? Are you ready to get over those false beliefs and scale your capital raise in a matter of months?

Patricia Sweeney is the Marketing Automation Consultant behind Ideally Media Group, a firm that helps entrepreneurs and business owners implement content marketing systems to attract more of the right clients and significantly increase their revenue. With 10-plus years of experience in online marketing, Patricia has been the secret weapon behind some of the biggest names in the digital marketing space. She is also part of the Michael Blank team, working hands-on with the students in our Platform Builders program.

On this episode of Apartment Building Investing, Patricia joins me to discuss the limiting beliefs that stop syndicators from building an online thought leadership platform. She explains why you DO have time and why you CAN justify the investment, describing how our students are attracting new investors—sometimes even before the program is over! Listen in for Patricia’s insight on avoiding the biggest mistakes syndicators make in building a platform and learn how YOU can scale your capital raise through our Platform Builder Incubator.

Key Takeaways

The advantages we have around platform building in 2020

EASY to get message to many through social media
Tech never more powerful or easier to use
Outsource tasks to highly qualified global VAs

What limiting beliefs stop syndicators from building a platform

I’m not a techie or a writer
I don’t have the time
I can save money by doing it myself
I can’t justify the investment

Why you DO have time to build a thought leadership platform

Delegate/automate production and distribution
Don’t have to become digital marketing expert

Why you aren’t really saving money by doing it yourself

Time = precious resource, better spent finding deals
Focus on what drives business forward (raise capital)

Why you CAN justify the investment in building a platform

Leverage content marketing to attract more investors
Reinvest 20% of revenue and SCALE UP capital raise

The biggest mistakes syndicators make in building a platform

Thinking you only need a website
Not having a lead magnet
Not communicating with your list
Trying to do everything at once
Striving for perfection

My advice on avoiding overwhelm in building a platform

Build core platform as foundation
Layer on one lead gen program at a time

Connect with Patricia Sweeney

Ideally Media

Resources

Join the Nighthawk Equity Investor Club

Download Michael’s Free Report—What’s the Best Investment: The Stock Market or Real Estate?

What Is a Platform & Why Should You Build One? on ABI EP235

Apartment Investor Network Facebook Group

Direct download: ABI_237.mp3
Category:Commercial Real Estate -- posted at: 1:00am EDT

Mon, 19 October 2020

MB 236: The Financial Freedom to Do What You Love – With Megan Lamke

Time is precious. Are you spending your days doing what you love with the people you love? What if multifamily real estate could help you do just that? What if you could achieve financial freedom fast—regardless of your current financial situation?

Megan Lamke is Managing Partner at Megan Lamke Real Estate, a firm that helps driven women turn their grit into true financial growth. She built a network of real estate investors working for Wells Fargo Home Mortgage, and once she and her husband, Darik, had paid off their personal debt ($535K in under 5 years!), they started investing passively in multifamily syndications. Megan quit her corporate job to pursue active investing full-time in April of 2019, and today, the Lamkes have a portfolio of 1,491 units valued at $344M.

On this episode of Apartment Building Investing, Megan joins me to explain why she took a W-2 job after college (despite wanting to become a real estate entrepreneur) and what she and Darik did to live below their means and pay off their debt so fast. She describes what she did to find a good operator as a passive investor and how she leveraged her sales and marketing background to transition to active investing. Listen in for Megan’s insight on how to raise capital at scale with a platform and learn how YOU can achieve financial freedom and spend time doing what you love!

Key Takeaways

When Megan started thinking about real estate

Parents struggled financially, read Rich Dad Poor Dad at age 10
Entrepreneurship and business clubs in high school and college

Why Megan took a W-2 job after college

Needed to pay off student loan debt before leave Rat Race
Learned sales skills, got to work with real estate investors

What Megan and her husband did to live below their means

Sold luxury cars, bought cars for cash
House hacked 6BR (rented to rugby teammates)
Side hustle as sales and marketing consultant

How Megan and her husband got on the same page financially

Financial literacy class as part of premarital counseling
Set goal to pay off debt, achieve financial freedom

How Megan’s strategy shifted once she was out of debt

Sold 6BR house to invest passively in multifamily syndications
Goal to replace corporate salary as quickly as possible

Megan’s advice on finding a good multifamily operator

Look at track record, online reviews, lawsuits and marketing efforts
Ask questions re: where properties located, how managed, etc.

What Megan’s last day of work was like

Surreal (like leaving the Matrix)
Culmination of goal that started in fifth grade

How Megan’s life is different now that she’s a full-time investor

Control own time (decide when to work)
Spend more time with daughter, volunteering

What active investing looks like for Megan

Use SDA to underwrite 10 deals/day (300 in 2019)
Leverage background in sales and marketing to build out platform

What Megan has done to scale her capital raise efforts

Done-for-you tech stack to automate lead gen, booking calls
30 to 37 calls with prospective investors every week

What Megan is doing to attract prospective investors to her platform

Create content (social media, videos, blog and weekly webinar)
Sponsor real estate events, promote lead magnet on podcasts

How Megan describes her ideal investor

Successful career woman age 40-55, primary breadwinner
Gritty and knows how to get stuff done

How the automation works to turn interested prospects into investors

Receive automated email with free download
Follow up with drip marketing campaign to encourage call

How much capital Megan has raised through her online platform

$18M raise to close on $49M apartment building
In process of closing on $18M 503(c)

How raising capital looks different now that Megan has a platform

Don’t have to call each investor, track follow-up manually
One centralized management tool that automatically follows up

Connect with Megan Lamke

Megan Lamke Real Estate

Megan’s No-Nonsense Women’s Guide to Investing

Megan on Facebook

Megan on Instagram

Megan on LinkedIn

Resources

Join the Nighthawk Equity Investor Club

Rich Dad Poor Dad by Robert T. Kiyosaki

Business Professionals of America

DECA

Dave Ramsey

Robert Kiyosaki

Financial Freedom with Real Estate Investing: The Blueprint to Quitting Your Job with Real Estate—Even without Experience or Cash by Michael Blank

The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) by Hal Elrod

Michael’s Syndicated Deal Analyzer

Apartment Investor Network Facebook Group

Direct download: ABI_236.mp3
Category:Commercial Real Estate -- posted at: 1:00am EDT

Mon, 12 October 2020

MB 235: What Is a Platform & Why Should You Build One?

What is the secret to growing a multimillion-dollar multifamily syndication business? The strategy that has worked for my team, allowing us to raise MILLIONS in just a few days, starts with building an online thought leadership platform.

On this episode of Apartment Building Investing, I’m walking you through the three pillars of platform building for multifamily syndicators. I explain WHO should consider building a platform and WHY it’s so valuable, describing how it helps us find more investors, do more deals and scale the business.

I discuss how to attract your ideal investor and then serve them with valuable content, ultimately turning your audience into raving fans who want to invest with you. Listen in for insight on reinvesting a portion of your revenue to grow a multimillion-dollar syndication business and learn how a thought leadership platform can help you 10X your capital raise in just 18 to 24 months!

Key Takeaways

Who should consider building a platform to raise money for syndications

You’ve raised at least $500K but need more investors
You’re looking to 10X your capital raise capacity
You want to raise millions quickly and effortlessly

What a platform allows you to do as a multifamily syndicator

Automatically attract ideal investors
Do more deals, create more revenue
Reinvest in platform to attract more investors
Educate audience on real estate syndications

The 3 pillars of platform building for multifamily syndicators

Attract right audience
Develop raving fans
Scale your business

Pillar #1: Attracting the Right Audience

Identify ideal client avatar (investor)
Capture leads with free lead magnet

Pillar #2: Developing Raving Fans

SERVE with content + LEAD to action
Promote message to grow email list

Pillar #3: Scaling Your Business

Make compelling offer that generates revenue
Reinvest portion of revenue (continue growth)

The ROI on building a platform to raise money for syndications

For every 32 leads, one ends up investing $70K
Each new investor generates $2,100 in acquisition fees
Reinvesting 25% will 10X capital raise in 18-24 months

Resources

Join the Nighthawk Equity Investor Club

Apartment Investor Network Facebook Group

Direct download: ABI_235.mp3
Category:Commercial Real Estate -- posted at: 1:00am EDT

Mon, 5 October 2020

MB 234: Earn Your Master’s in Real Estate with a Mentor – With Josh Gorokhovsky

Yes, an education in business or finance is a good foundation for a real estate investor. But spending time with an experienced syndicator and watching a deal happen firsthand is more valuable than any degree. So, how do you find a mentor and convince them you’re worth their time?

Josh Gorokhovsky is the Managing Principal at Telos Properties, a real estate investing firm that focuses on 2- to 4-unit new construction, build-to-rent projects in Los Angeles. After graduating from USC in 2015, he interned for LA Properties under company principal Scott Rosenfeld. Since founding Telos in 2017, Josh has placed more than $7M in equity for investors and managed $20M worth of real estate transactions.

On this episode of Apartment Building Investing, Josh joins cohost Drew Whitson and I to explain how he broke into real estate at the age of 21, describing the persistence it took to get an informal internship with his mentor. He gets real about the 900 hours he dedicated to finding his first deal and why he niched down to the new construction, build-to-rent model. Listen in to understand what gave Josh the confidence to go solo at 23 and get his advice on working for free early on to build the network and experience you need to succeed!