Mon, 26 October 2020
Wish you could attract an audience of engaged, eager investors like we do at Nighthawk Equity? Have you thought about building a thought leadership platform but rejected the idea because you’re not a writer or a techie? Or because you don’t like the way you look or sound on camera? Are you ready to get over those false beliefs and scale your capital raise in a matter of months?
Patricia Sweeney is the Marketing Automation Consultant behind Ideally Media Group, a firm that helps entrepreneurs and business owners implement content marketing systems to attract more of the right clients and significantly increase their revenue. With 10-plus years of experience in online marketing, Patricia has been the secret weapon behind some of the biggest names in the digital marketing space. She is also part of the Michael Blank team, working hands-on with the students in our Platform Builders program.
On this episode of Apartment Building Investing, Patricia joins me to discuss the limiting beliefs that stop syndicators from building an online thought leadership platform. She explains why you DO have time and why you CAN justify the investment, describing how our students are attracting new investors—sometimes even before the program is over! Listen in for Patricia’s insight on avoiding the biggest mistakes syndicators make in building a platform and learn how YOU can scale your capital raise through our Platform Builder Incubator.
The advantages we have around platform building in 2020
What limiting beliefs stop syndicators from building a platform
Why you DO have time to build a thought leadership platform
Why you aren’t really saving money by doing it yourself
Why you CAN justify the investment in building a platform
The biggest mistakes syndicators make in building a platform
My advice on avoiding overwhelm in building a platform
Connect with Patricia Sweeney
Mon, 19 October 2020
Time is precious. Are you spending your days doing what you love with the people you love? What if multifamily real estate could help you do just that? What if you could achieve financial freedom fast—regardless of your current financial situation?
Megan Lamke is Managing Partner at Megan Lamke Real Estate, a firm that helps driven women turn their grit into true financial growth. She built a network of real estate investors working for Wells Fargo Home Mortgage, and once she and her husband, Darik, had paid off their personal debt ($535K in under 5 years!), they started investing passively in multifamily syndications. Megan quit her corporate job to pursue active investing full-time in April of 2019, and today, the Lamkes have a portfolio of 1,491 units valued at $344M.
On this episode of Apartment Building Investing, Megan joins me to explain why she took a W-2 job after college (despite wanting to become a real estate entrepreneur) and what she and Darik did to live below their means and pay off their debt so fast. She describes what she did to find a good operator as a passive investor and how she leveraged her sales and marketing background to transition to active investing. Listen in for Megan’s insight on how to raise capital at scale with a platform and learn how YOU can achieve financial freedom and spend time doing what you love!
When Megan started thinking about real estate
Why Megan took a W-2 job after college
What Megan and her husband did to live below their means
How Megan and her husband got on the same page financially
How Megan’s strategy shifted once she was out of debt
Megan’s advice on finding a good multifamily operator
What Megan’s last day of work was like
How Megan’s life is different now that she’s a full-time investor
What active investing looks like for Megan
What Megan has done to scale her capital raise efforts
What Megan is doing to attract prospective investors to her platform
How Megan describes her ideal investor
How the automation works to turn interested prospects into investors
How much capital Megan has raised through her online platform
How raising capital looks different now that Megan has a platform
Connect with Megan Lamke
Mon, 12 October 2020
What is the secret to growing a multimillion-dollar multifamily syndication business? The strategy that has worked for my team, allowing us to raise MILLIONS in just a few days, starts with building an online thought leadership platform.
On this episode of Apartment Building Investing, I’m walking you through the three pillars of platform building for multifamily syndicators. I explain WHO should consider building a platform and WHY it’s so valuable, describing how it helps us find more investors, do more deals and scale the business.
I discuss how to attract your ideal investor and then serve them with valuable content, ultimately turning your audience into raving fans who want to invest with you. Listen in for insight on reinvesting a portion of your revenue to grow a multimillion-dollar syndication business and learn how a thought leadership platform can help you 10X your capital raise in just 18 to 24 months!
Who should consider building a platform to raise money for syndications
What a platform allows you to do as a multifamily syndicator
The 3 pillars of platform building for multifamily syndicators
Pillar #1: Attracting the Right Audience
Pillar #2: Developing Raving Fans
Pillar #3: Scaling Your Business
The ROI on building a platform to raise money for syndications
Mon, 5 October 2020
Yes, an education in business or finance is a good foundation for a real estate investor. But spending time with an experienced syndicator and watching a deal happen firsthand is more valuable than any degree. So, how do you find a mentor and convince them you’re worth their time?
Josh Gorokhovsky is the Managing Principal at Telos Properties, a real estate investing firm that focuses on 2- to 4-unit new construction, build-to-rent projects in Los Angeles. After graduating from USC in 2015, he interned for LA Properties under company principal Scott Rosenfeld. Since founding Telos in 2017, Josh has placed more than $7M in equity for investors and managed $20M worth of real estate transactions.
On this episode of Apartment Building Investing, Josh joins cohost Drew Whitson and I to explain how he broke into real estate at the age of 21, describing the persistence it took to get an informal internship with his mentor. He gets real about the 900 hours he dedicated to finding his first deal and why he niched down to the new construction, build-to-rent model. Listen in to understand what gave Josh the confidence to go solo at 23 and get his advice on working for free early on to build the network and experience you need to succeed!
How Josh got into real estate
Josh’s initial strategy for breaking into the industry
How Josh’s sales background prepared him for real estate
How Josh got in the door with his mentor
Josh’s transition from tech sales to real estate
What gave Josh the confidence to go solo
Josh’s first deal
Josh’s first solo deal
How Josh has scaled up his business
What Josh is working on today
How Josh navigated the times when he was down on himself
Josh’s advice for aspiring real estate investors
Connect with Josh Gorokhovsky