Financial Freedom with Real Estate Investing

Asset management may not be as sexy as raising money or chasing deals. But it’s the aspect of multifamily investing that makes a deal successful—or not. So, what’s involved in the operation of an apartment building? And how can an asset manager work with their property management team to solve problems together?

Kyle Mitchell is the cofounder of Asset Management Mastery, a platform designed to help multifamily investors become best-in-class operators. Kyle owns and operates a portfolio of 400 units worth $400M in Tucson and Phoenix, Arizona. He is also the coauthor of Best in Class: How to Manage Your Multifamily Asset, Avoid Mistakes and Build Wealth Through Real Estate and serves as a mentor with The Michael Blank organization.

On this episode of Apartment Building Investing, Kyle joins cohost Garrett Lynch and me to discuss the role of a multifamily asset manager, explaining how he conducts monthly secret shopper audits and what KPIs he tracks on a regular basis. Kyle describes what attracted him to the asset management side of the business, discussing how he partners with the property management team to get the best out of a property. Listen in for Kyle’s hands-on approach to renovation management and find out how he is navigating material and labor shortages in the aftermath of the pandemic.

Key Takeaways 

 The role of a multifamily asset manager

  • Hold property management company accountable
  • Partner with PM team to get best out of property

What attracted Kyle to asset management

  • Background in operations at golf courses
  • Identified gap in that side of multifamily business

Why Kyle moved into the market where he invests

  • Easier to build relationships as boots on ground
  • Opportunity to grow portfolio

How Kyle conducts a monthly secret shopper audit

  • 80-point system (send scorecard to PM team)
  • Different phone #, email address and question

What key performance indicators Kyle tracks

  • Marketing metrics (# of leads, conversion ratio)
  • Lease trade-outs, rental and RUBS comps

How Kyle handles multifamily renovation management

  • Property management company has in-house team
  • Track tasks on Trello goal to finish in 21 days

How to navigate the current material and labor shortages

  • Order in bulk and secure storage on site
  • Build deep roster of vendors

What Kyle does when a property manager isn’t performing

  • Direct line to owner of PM company
  • Weekly call to discuss cause of issues

How to be proactive when it comes to asset management

  • Partner or team member with ops experience
  • Reach out to peers in multifamily industry

Connect with Kyle Mitchell

Asset Management Mastery

Asset Management Summit

Asset Management Mastery Podcast

Passive Income Through Multifamily Real Estate Podcast

Best in Class: How to Manage Your Multifamily Asset, Avoid Mistakes and Build Wealth Through Real Estate by Kyle Mitchell and Gary Lipsky

Resources

Register for Deal Maker Live

Learn More About Michael’s Mentoring Program

Join the Nighthawk Equity Investor Club

Download Michael’s Free eBook: The Secret to Raising Money for Your First Apartment Building

Kyle Mitchell on Apartment Building Investing EP172

Neal Bawa’s LASAL Revenue Management System

Conservice: The Utility Experts

Trello

DiSC Assessment

Podcast Show Notes

Michael’s Website 

Michael on Facebook 

Michael on Instagram 

Michael on YouTube 

Apartment Investor Network Facebook Group 

Direct download: ABI_272.mp3
Category:Commercial Real Estate -- posted at: 1:00am EDT

What does a multifamily investor look like? If you grew up in a working-class family that didn’t talk about money, let alone investing, you may have a hard time seeing yourself as a successful syndicator. But you don’t have to be a Wall Street guy to build a multifamily real estate business. You can raise millions of dollars for deals no matter where you come from… But you’ve got to BELIEVE you can.

Timothy Lyons is a 15-year veteran of the New York City Fire Department and Principal and Managing Partner at Cityside Capital. He invested in his first 3-family property at the end of 2019, and today, he has been involved in 5 syndications worth over $100M. Tim is also a contributor to Bringing Value, Solving Problems and Leaving a Legacy, a collection of powerful stories of transformation from thought leaders, entrepreneurs and real estate investors.

On this episode of Apartment Building Investing, Tim joins cohost Garrett Lynch and me to discuss the power of belief, explaining how he overcame imposter syndrome to build a portfolio of 720-plus units in 12 months. Tim shares why he was skeptical about investing in a coach and how he realized the value of aligning with a network of people who are successful at what you want to do. Listen in for Tim’s amazing story of going all-in on multifamily at the start of the pandemic and learn to push through YOUR limiting beliefs and achieve financial freedom with real estate!

Key Takeaways 

Why Tim got into real estate investing

  • Working 90 hours/week as firefighter and ER nurse
  • Missing out on time with wife and 3 kids

Tim’s first 3-family property

  • Financed with own money for proof of concept
  • Rehabbed units, achieved cashflow soon after

The next steps Tim took to go bigger, faster

  • Invest in education and mentoring
  • Learn as much as possible about money, taxes

 How Tim overcame his resistance to investing in a coach

  • Talked to students in different programs
  • Realized value of aligning with network

The timeline around Tim’s multifamily education

  • Separated from family (first 7 weeks of pandemic)
  • Crush through material in coaching program

How Tim realized the power of multifamily syndication

  • Invited to join coach’s deal, follow process
  • Raised $200K from personal network

How Tim overcame limiting beliefs re: raising money

  • Identity shift to see self as investor
  • Share power of investing with network

How Tim is raising $2.5M for his fifth syndication

  • Talk about what he’s doing with everyone
  • Build online thought leadership platform

Tim’s advice for aspiring multifamily investors

  • Education = antidote to fear
  • Surround self with right people and take action

What Tim did to overcome imposter syndrome

  • Develop willingness to fail forward
  • Connect with fantastic coaches

Connect with Timothy Lyons

Cityside Capital

Bringing Value, Solving Problems and Leaving a Legacy by Tim Lyons et al.

Resources

Invest in Michael’s Deal Maker Certification Training

Register for Deal Maker Live

Learn More About Michael’s Mentoring Program

Financial Freedom with Real Estate Investing: The Blueprint to Quitting Your Job with Real Estate Investing—Even Without Experience or Cash by Michael Blank

Download Michael’s Free eBook: The Secret to Raising Money for Your First Apartment Building

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not by Robert T. Kiyosaki

Jim Rohn

Zig Ziglar

BiggerPockets

ActiveCampaign

Real Estate Guys Radio

Podcast Show Notes

Michael’s Website 

Michael on Facebook 

Michael on Instagram 

Michael on YouTube 

Apartment Investor Network Facebook Group 

Direct download: ABI_271.mp3
Category:Commercial Real Estate -- posted at: 1:00am EDT

It’s easy to talk yourself out of your first multifamily deal. Working through obstacle after obstacle alone wears on a first-time syndicator, and you feel like giving up. But if you partner with another investor, you don’t want to let each other down. And you push through adversity, showing up with a kind of tenacity you may not have had on your own. 

Gary Van Bortel and John Bilinski are the syndication team behind ROC Capital Group, a multifamily investment firm out of Rochester, New York. Gary and John have 30 years of investing experience between them, building individual portfolios of single family and small multifamily properties before partnering on their first apartment syndication in 2020, a $1M raise for 48-unit deal in Syracuse. Gary and John are also the organizers of the Upstate Commercial Apartment Investors Meetup.

On this episode of Apartment Building Investing, Gary and John join cohost Garrett Lynch and me to explain why they decided to work together, describing how a partnership motivates you to keep moving forward—even when a deal gets hairy. Gary and John discuss how they connected with potential investors through a local Meetup and share how they got investors to commit to their first deal. Listen in for insight on pushing through when things don’t go according to plan (I’m looking at you, COVID) and learn to leverage a strong partnership to work through obstacles together. 

Key Takeaways 

How Gary got into real estate

  • Bought duplex as first house
  • Potential for living cost-free

How John got into real estate

  • Looking for passive income
  • Renovate and rent homes

What inspired Gary and John’s shift to multifamily

  • Learn about syndication on podcast
  • Ability to scale fast resonated with both 

Why Gary and John decided to partner

  • Bring complementary strengths to table
  • Harder to talk self out of deal, give up

How Gary and John primed investors

  • Formed local multifamily Meetup group
  • Presentations on aspects of syndication

How Gary and John found their first deal

  • Deal for large portfolio through broker
  • Buyer willing to sell individual property

What made Gary and John’s first deal a challenge

  • Owner being indicted
  • Hard to get title insurance

Gary and John’s journey to raising $1M

  • Nervous at closing, far from goal 
  • Met with potential investors 1:1

How Gary and John got investors on board 

  • Own skin in game but not taking return
  • Willing to show property despite risk

The obstacles Gary and John faced with COVID

  • Property manager unable to go onsite
  • Asbestos issue meant displacing tenants

Gary and John’s advice for aspiring syndicators

  • Build community of potential investors
  • Get educated on logistics, partner up

Connect with Gary Van Bortel & John Bilinski

ROC Capital Group

Upstate Commercial Apartment Investor Group Meetup

Email gary@roccapitalgroup.com

Email john@roccapitalgroup.com

Resources

Register for Deal Maker Live

Learn More About Michael’s Mentoring Program

Join the Nighthawk Equity Investor Club

Financial Freedom with Real Estate Investing: The Blueprint to Quitting Your Job with Real Estate Investing—Even Without Experience or Cash by Michael Blank

Download Michael’s Free eBook: The Secret to Raising Money for Your First Apartment Building

REIA

Meetup

Podcast Show Notes 

Michael’s Website 

Michael on Facebook 

Michael on Instagram 

Michael on YouTube 

Apartment Investor Network Facebook Group 

Direct download: ABI_270.mp3
Category:Commercial Real Estate -- posted at: 1:00am EDT

COVID decimated the hotel industry, bringing property values down significantly. And savvy multifamily investors are buying distressed hotels on the cheap and converting them into apartment buildings. But what are the pros and cons of this strategy? 

Serge Shukhat serves as Principal at Zona Capital, LLC, a real estate investment firm that specializes in acquiring value-add multifamily and mobile home park assets. Serge spent 13 years as a corporate warrior before leaving his W-2 in 2012 with the cashflow from 70 single family rentals. Then he shifted his focus to multifamily and now owns a portfolio of more than 1,000 units. And in the last two years, Serge has developed an innovative strategy for repositioning hotels as multifamily properties.

On this episode of Apartment Building Investing, Serge joins cohost Garrett Lynch and me to share his approach to converting hotels into apartment buildings. Serge explains why he operates the units as Airbnbs to start and leases them up gradually and describes the challenges of running this kind of hybrid property. Listen in for Serge’s insight on the barriers to entry for repositioning hotels and learn how YOU can benefit from acting on this unconventional multifamily play!

Key Takeaways

How Serge got involved in real estate

  • Searching for way out of corporate job
  • Started buying single family during recession

How Serge analyzes price per door

  • What other investors are buying at
  • Rebuild cost in market

What inspired Serge to reposition hotels as multifamily

  • Hotels cheaper than multifamily properties
  • No competition on deals

Serge’s first hotel-to-apartment conversion

  • 70-unit with kitchens, easy market for permitting
  • Bought with re-trade due to COVID at 15% off

Serge’s Airbnb bridge strategy

  • Operate units as STRs to start, lease up slowly
  • Provides immediate cashflow

What makes Serge’s STR bridge strategy work 

  • On-site team manages Airbnb units
  • Property operates at maximum efficiency

The challenges of hotel-to-multifamily conversions

  • Permitting and zoning
  • Takes property manager outside comfort zone

Why Serge is conflicted about shifting to full multifamily

  • Cashflow of Airbnb units = 3X long-term lease
  • STR-multifamily hybrid makes exit harder

Connect with Serge Shukhat

Serge on BiggerPockets

Serge on LinkedIn

Resources

Register for Deal Maker Live

Learn More About Michael’s Mentoring Program

Join the Nighthawk Equity Investor Club

Download Michael’s Free eBook: The Secret to Raising Money for Your First Apartment Building

Garrett on The Real Estate Syndication Show with Whitney Sewell

Podcast Show Notes 

Michael’s Website 

Michael on Facebook 

Michael on Instagram 

Michael on YouTube 

Apartment Investor Network Facebook Group 

Direct download: ABI_269.mp3
Category:Commercial Real Estate -- posted at: 1:00am EDT

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