Mon, 27 April 2020
What’s the #1 mistake syndicators make in building an online platform? Many put the cart before the horse and promote their business BEFORE the site is ready. They don’t provide a compelling reason to GO to their platform, and they have no way of capturing a visitor’s information once they get there. So, what can you do to score a lead’s email address and grow a substantial list of potential investors?
Monick Halm is the creator of Real Estate Investor Goddesses, a platform designed to help 1M women achieve financial freedom through real estate investing. To date, she has built an audience of more than 10K potential multifamily investors! Monique has 14 years of experience as an investor, syndicator and developer, building wealth through apartment buildings, mobile home parks, vacation rentals and ground-up development. Together with her husband and community of investors, she owns 1,300-plus units across 5 states.
On this episode of the podcast, Monick joins me to explain what keeps women on the sidelines of multifamily investing and how she is getting more women involved through Real Estate Investor Goddesses. She shares her process for raising money for a deal through the platform, discussing why it’s crucial to capture each visitor’s email address and what she does to drive traffic to the site. Listen in for Monick’s insight on getting educated on multifamily during this unique moment in time and learn what she did to build a list of 10K in a very short period!
Monick’s background in the multifamily space
What keeps women from getting involved in real estate
How to get more women involved in real estate investing
What inspired Monick to build the REI Goddesses platform
Who Monick attracts through her platform
The process of raising money for deals with a platform
How Monick went about building REI Goddesses
Why it’s crucial to capture a site visitor’s email address
How Monick justifies a significant investment in paid traffic
Monick’s approach to marketing her platform
Monick’s advice on navigating the Coronavirus crisis
Connect with Monick Halm
Mon, 20 April 2020
So, you want to connect with potential investors online. But how do you go about building a thought leadership platform? What kind of content should you create? And how do you best serve your audience so that they are ready to invest when a deal comes up?
Pat Flynn is the creator of Smart Passive Income, the premiere learning and development platform for online entrepreneurs. He got into online marketing out of necessity in 2008 when he was laid off from his dream job as an architect. Since then, Pat has built several successful online businesses and impacted millions of people around the world. He credits his success to serving others first, and then building systems to lean into that service even more.
On this episode of Apartment Building Investing, Pat joins me to explain how he got into the online marketing space and why he thinks EVERYONE should build a thought leadership platform. He offers insight into the power of podcasting, sharing how YOU can start a podcast of your own for under $100. Listen in for Pat’s insight on what to consider as you create an online platform and get his top tips for producing consistent content that serves your audience!
How Pat got into the online marketing space
Pat’s response to the Why Me? objection
How Pat defines smart passive income
The business model for an online venture
Why Pat thinks EVERYONE should build a platform online
What to consider in building a platform
Pat’s tips for producing regular content
What Pat loves about podcasting
How to start a podcast
The biggest mistakes new podcasters make
Pat’s top advice for aspiring platform builders
Connect with Pat Flynn
Mon, 13 April 2020
Imagine being able to raise millions of dollars for a syndication deal in just a few days, with very little effort on your part. If you build it right, an online platform allows you to do just that, scaling your capital raise business by 10X in just 12 to 18 months!
Kate Buck is the Director of Marketing for us here at The Michael Blank organization. With nearly 15 years of experience in social media management and content production, Kate has worked with some of the top names in the digital marketing space and led strategic social media campaigns for global corporations, films, entrepreneurs and nonprofits.
On this episode, Kate turns the tables to ask me some questions about building an online platform to raise capital for multifamily syndications. We discuss what it takes to build an effective digital marketing platform and why you DON’T have to be a writer or a tech genius to do it. Listen in for the 4 things your platform needs before you try any of the more advanced marketing strategies (like paid advertising) and learn how I leveraged our online platform to raise $8M in 3 days!
Kate’s extensive background in digital marketing
How I learned the value of online marketing to raise capital
Why syndicators need to create an online platform
The function of an online platform for syndicators
The biggest mistakes syndicators make in creating a platform
Why ANYONE can build an online platform to raise capital
The 4 things your platform needs before you try advanced strategies
Some advanced marketing strategies for promoting your platform
The business case for building an online platform to raise capital
Connect with Kate Buck
Mon, 6 April 2020
Beyond the risks it poses to our health, the Coronavirus is causing chaos in our economic system as well. Businesses have closed their doors and many Americans have lost their jobs or had their hours cut. And the stock market is on its way down. But what does it all mean for us as multifamily investors? Is the sky falling? Or are there things we can do to protect ourselves and serve our tenants in this challenging time?
On this episode of Apartment Building Investing, I’m sitting down with an expert panel of multifamily operators that includes Drew Kniffin, Brian Burke, John Cohen, Reed Goossens, Andrew Cushman and Ellie Perlman to discuss what we are doing to protect our investments and our investors through the Coronavirus pandemic. We share our strategies for income preservation and expense reduction, explaining how we are supporting tenants through the crisis and what programs we are leveraging to keep our employees on payroll.
We go on to address how COVID-19 is likely to impact passive investors and offer insight on what they can do to take advantage of the shift to a buyer’s market. Finally, we explore the short-, medium- and long-term implications of the economic fallout from the Coronavirus and describe the incredible wealth-building opportunity available to savvy real estate investors in the months to come. Listen in to understand what defines a good deal in the current environment and learn how to use this time to prepare for the next up cycle!
What Andrew is doing as an owner to protect his investments
How John’s team is navigating the Coronavirus crisis
Ellie’s insight on tenants who can’t pay vs. tenants who won’t
The additional things Ellie’s team is doing to navigate COVID-19
The additional things Brian’s team is doing to navigate COVID-19
Brian’s insight into the Paycheck Protection Program
Reed’s perspective on the Coronavirus crisis
How Drew and Brian think about the risk for passive investors
John’s insight on how the crisis will change lender behavior
The overnight shift from a seller’s market to a buyer’s market
What passive investors should do in the short-term
Our predictions around what to expect in the short term
Our predictions around what to expect in the medium term
Our predictions around what to expect in the long term
How to stress test acquisitions in this new environment
Why it’s hard to underwrite deals right now
How student housing may be affected by the Coronavirus crisis
How the stock market crash will affect our ability to raise capital
What the average investor should be doing right now
The moratorium on evictions due to COVID-19
The potential growth of secondary and tertiary markets
What defines a good deal in this environment
The 5 steps for making a successful shift to entrepreneurship
Connect with the Expert Panel